Google AdWords Success Workshop

Google AdWords Success Workshop
Unlocking the potential of Pay Per Click

At Pure Visibility we understand that AdWords accounts are very easy to set up and use, but difficult to master. At the end of the day, regardless of your skill level, the challenges in Pay Per Click are the same:

• How do I plan my strategy?
• How can I measure success?
• Do I know the latest techniques for increasing visitors, sales, and the bottom line?
• How do I get the most out of my limited management time while still getting the most out of my account?

Our course is a one-day workshop that provides winning, proven principles that will help you succeed in Pay Per Click management, regardless of whether you’re a beginner who hasn’t set up an AdWords account, or a seasoned professional with years of experience.

What Are the Benefits of the Google AdWords Success Workshop?

You will walk away knowing how to:

• Use PPC metrics and strategies for real AdWords success.
• Create an account the RIGHT way
• Find the best customers with the best keywords
• Write winning ad copy
• Maximize leads or sales through landing pages
• Efficiently manage an account.
• Best of all, although this class will focus on AdWords, the skills you learn can be applied to all online PPC marketing tools.

In addition, you will have hands-on experience with pay per click account management, receive training materials, and get the opportunity to network with others interested in pay per click.

Prerequisites: Attendees must bring a laptop computer with wireless connectivity

Pure Visibility Teachers and Coaches

Daniel O'Neil, Alchemist & Analyst
B.A., cum laude, Cognitive Science, Vassar; and M.S.,
Psychology, University of Michigan
Daniel prides himself as an “alchemist” who discovers the hidden gold in any business environment. Since starting at Pure Visibility in 2006 he has helped over twenty companies make high-impact changes that improved their bottom line. He learned the value of metrics, testing, and user profiles as an analyst in the publishing, financial services, and pharmaceutical industries, and then decided to apply them to broader needs across markets. Daniel’s approach centers on the personal and market-based factors that bring people to visit a site, consider its content, and use it to satisfy a need. His primary goal is to increase conversion rates by identifying user profiles that a company values, then reach those profiles through search engine marketing, site optimization, and marketing copy.

Mark Williams, Mastermind of Possibilities
B.A. Film and Comparative Literature, University of Iowa
Mark combines a love of film and art with an interest in computers and online marketing. He began his professional career in Los Angeles working for an independent television and film producer. This experience led to an interest in online entertainment marketing. Before he joined Pure Visibility, he was the Online Marketing Coordinator at Shoes.com, having earlier worked at 411web Interactive in charge of bid arbitrage and email marketing campaigns. He is a certified Google AdWords pay per click specialist with extensive experience: he spent the last 3 years working full time managing Google, Yahoo, and MSN accounts. Mark led pay per click teams on accounts as large as $2 million/year and as small $30/month. Mark is also researching online video advertising and hopes to utilize his filmmaking skills with Pure Visibility in the near future.

Jason Young, Information Superhighway Tour Guide
B.A. Political Science, Temple University,
M.S.I. Library and Information Services University of Michigan
Jason came to Ann Arbor from Philadelphia so he could get a Masters degree in helping your customers. Well, not just your customers. Also the inner city kids he saw on the bad side of the digital divide as a substitute teacher. And all people at the community college library he staffed who were stumped by confusing database interfaces. And the literati at the rare books library where he interned, at the University of Pennsylvania. As a Google AdWords-certified librarian and web junkie, Jason cares a lot about information resources that meet people’s needs. He really wants to help make your website serve your customers more effectively.